Automated SMS Responses

Respond to every lead within 2 minutes with personalized, professional SMS messages that drive appointments.

Key Features

• 2-minute response time: Automated detection and instant messaging
• Personalized content: Use lead details for custom messaging
• TCPA compliant: Built-in opt-out and consent handling
• Professional tone: Messages that build trust and credibility

Message Templates

Initial Response Template

Hi {name}! Thanks for your interest in our {service_type} services.
I can schedule a free consultation for you.
Here's my calendar: {calendar_link}
Questions? Reply to this text. - {contractor_name}

Emergency/Urgent Response

Hi {name}! I understand you need {service_type} service urgently.
I can typically provide same-day quotes after a consultation.
My earliest availability: {next_available_slot}
Book here: {calendar_link}

Personalization Variables

Use these variables in your templates:

• {name}: Lead’s first name
• {company}: Lead’s company name (if provided)
• {service_type}: Detected service from lead source
• {calendar_link}: Direct scheduling URL
• {contractor_name}: Your business name
• {phone}: Your business phone number
• {next_available_slot}: Next open calendar slot

Best Practices

Message Length

• Keep under 160 characters when possible
• Use 2-3 sentences maximum
• Include clear call-to-action

Professional Tone

• Use contractor’s name to personalize
• Mention specific service they inquired about
• Provide immediate next step (calendar link)
• Offer easy way to ask questions

Compliance Requirements

• Include opt-out instructions (Reply STOP)
• Don’t send to numbers on DNC registry
• Track consent and preferences
• Honor time zone restrictions

Analytics & Optimization

Response Metrics

• Delivery rate: Percentage of messages delivered
• Response rate: Leads who reply or book appointments
• Opt-out rate: Should be under 2%
• Conversion rate: Responses that become jobs

A/B Testing

Test different approaches:

• Message length: Short vs. detailed
• Call-to-action: Calendar link vs. phone call
• Personalization: Name vs. company focus
• Urgency: Standard vs. time-sensitive messaging

Advanced Features

Conditional Messaging

Different templates based on:

• Lead source: Website vs. referral vs. advertising
• Service type: Security vs. network vs. AV
• Time of day: Business hours vs. after-hours
• Geographic location: Different service areas

Multi-Message Sequences

• Message 1: Immediate response with calendar link
• Message 2: 4-hour follow-up if no response
• Message 3: Next-day follow-up with different approach
• Message 4: Weekly check-in for warm leads

Setup Instructions

1. Choose your templates from our library
2. Customize messaging for your business voice
3. Test with sample leads to verify delivery
4. Monitor analytics for optimization opportunities

Configure Templates →

Troubleshooting

Common Issues

• Messages not sending: Verify phone number format
• Low response rates: Test different message approaches
• High opt-out rates: Review message content and frequency
• Delivery failures: Check for carrier blocking

Support

Need help optimizing your automated responses?

• Email: support@westmark.dev
• Response time: Within 2 hours
• Phone support: Available during business hours